Airbnb 推出「豪華版日租」,目標有錢客層

Airbnb enters luxury travel market

By Jannes

00:14
The online company Airbnb is moving into the luxury travel market. Its new business model will try to attract richer people. It will offer new places to stay, like vacation homes and boutique hotels.

00:30
Airbnb offers over four million rooms in 191 countries. It has had over 260 million reservations since it started nine years ago. It wants to increase this to more than one billion by 2028.

00:50
The CEO said Airbnb is still an "alternative." He wants it to be for everyone.

00:58
Airbnb does not own any properties. It is a broker between property owners who want to rent out their homes, and travelers looking for different places to stay.

01:10
The company makes money from booking fees. It will also offer adventure travel and "unique spaces," like yurts - the large, round tents in which many people in Mongolia live.

01:23
Airbnb's new "Beyond" option will offer travelers "full-on luxury stays" that include "some of the world's nicest homes".

完整新聞


 

#Key Words

Boutique - any small business offering customized service, specializing in one aspect of a larger industry, usually quite expensive

Alternative - not usual or traditional, being outside of normal society

Broker - a person who helps other people to reach agreements, to make deals

Full-on - not limited in any way, fully developed

導讀人:Jannes
大學主修電影與媒體產業,善於觀察文化與時事新聞,對世界新趨勢總是保持敏銳與熱忱。具有豐富的跨文化教學經驗,曾於智利、中國、南韓授課。

 

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