Top 10 Taco Bell Competitive Advantage: This American fast food chain has 1) tapped into mobile apps to improve its service from order to pickup. Next Challenge: Expanding international locations.
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第10名Taco Bell 競爭力:這家美國墨西哥風味速食連鎖店利用手機app引領另類點餐潮流 下一挑戰:增加全球分店數量
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Top 9 Black Lives Matter Competitive Advantage: Black Lives Matter campaigns for treating African Americans with humanity, having a network across more than 30 chapters worldwide. It's a great force with impact seen at national level. Next Challenge: State violence. Public lack of understanding of the mission behind the movement.
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第9名Back Lives Matter 競爭力:平權團體「黑人的命也是命」爭取非裔美國人的人權,現已擁有全球超過30個分部的運動人士網絡,是足以影響國家的勢力。 下一挑戰:公眾不理解平權運動的使命,是一種國家暴力。
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Top 8 Alphabet Competitive Advantage: Alphabet's algorithm capability is unrivalled, and it sells the most affordable VR product on the market with Cardboard ($25). Next Challenge: European antitrust challenges.
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第8名Alphabet 競爭力:Google母集團Alphabet的運算能力幾乎無人能敵,它的虛擬實境裝置”Cardboard”(紙板)是市面上價格最實惠的(25美元)。 下一挑戰:歐洲的反壟斷聲浪。
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Top 7 Apple Competitive Advantage: Apple is influencing consumer technology on a global scale, growing an entertainment business (Apple TV and Apple Music) and breaking into the auto and health care industries. Next Challenge: Topping its own success.
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第7名Apple 競爭力:影響全球消費科技,除娛樂事業外,也涉足汽車和醫療。 下一挑戰:研發超越既有成就的產品。
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Top 6 Amazon Competitive Advantage: Its Amazon Web Services arm is now a multi-billion-dollar provider of cloud-based services for business customers. Amazon will never stop expanding into new businesses. Next Challenge: Developing unmanned vehicles to deliver packages.
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第6名Amazon 競爭力:價值數十億美元雲端服務的供應商,且將持續擴展、嘗試不同面向的事業。 下一挑戰:無人機運送服務
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Top 5 Netflix Competitive advantage: Netflix has 2) beefed up its original content like House of Cards. It is investing in (A) high-profile films with big names, 3) catering to niches with different genres. Next challenge: Overcoming obstacles in growing global footprint, such as broadband limitations and varying local regulations.
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第5名Netflix 競爭力:增加原創內容如紙牌屋,投資大咖出演的高規格電影,瞄準各種不同愛好的小眾市場。 下一挑戰:擴張全球版圖中,需解決當地頻寬限制和相關規定。
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Top 4 Uber Competitive Advantage: Being ranked the most valuable startup at more than $50 billion in 2015. Locking in deals to monetize the huge, untapped data trove on its users. Next Challenge: Heavy competition and regulatory (B) hurdles.
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第4名Uber 競爭力:身價超過500億的Uber是2015市值最高的新創企業,擅用龐大的第一手使用者資料營利。 下一挑戰:與計程車業者的激烈競爭和法規的阻礙。
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Top 3 CVS Health Competitive Advantage: With nearly 10,000 stores in its network, CVS has launched one-stop health shop, combining pharmacy services, retail, and in-store clinics. Its own Digital Innovation Lab aims at creating smart devices to improve health care. Next Challenge: Saw a dip in sales in 2015 because it dropped tobacco products and added low-margin generic drugs.
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第3名CVS Health 競爭力:美國近萬家分店的知名藥妝品牌,一店結合藥品、販售、診所看診功能,自家數字化創新實驗室研發醫療智慧產品,賦予衛生保建新面貌。 下一挑戰:停賣菸品和使用低利潤藥品導致2015銷售額下滑。
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Top 2 Facebook Competitive Advantage: Facebook has ballooned to include more than a billion daily active users. It is even venturing into AI and VR. Next Challenge: High market penetration.
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第2名Facebook 競爭力:有超過10億的活躍用戶,投入人工智能和虛擬實境的技術研發 下一挑戰:Facebook的市場滲透率早已相當高了。
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Top 1 BuzzFeed Competitive Advantage: It has the ability to have posts (C) go viral. Now with a massive reader base, it's building its own world-class news organization. Next Challenge: Continuing to evolve at scale
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第1名BuzzFeed 競爭力:擅長病毒式傳播,擁有廣大讀者群,目標建立世界級新聞團隊 下一挑戰:持續擴大規模。
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