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第一家健身「獨角獸」誕生

The alternative gym and fitness studio startup ClassPass has muscled its way into the $1 billion startup club. It has raised $285 million in new funding, pushing its valuation above the $1 billion mark, officially making it a "unicorn."

健身新創工作室ClassPass市值已來到10億美元,在一筆285百萬的資金到位之後,這家新創健身公司價值達到10 億美元,正式躋身「獨角獸」行列。

Founded in 2013 by Payal Kadakia, ClassPass was the original fitness aggregator and the first to recognize consumers' increasing desire to add variety, such as that provided by independent boutique studios, into their regular fitness regimens. Over the years, it has experienced some growing pains with its business model, switching from an unlimited plan to a tiered membership model and later changing again to a credit-based system in 2018.

ClassPass2013年由Payal Kadakia 創立,成為第一個健身資訊整合平台,並抓住消費者漸增的需求、加入多樣性,比方他們增加了獨立健身工作室為常態健身課 程。在後來的幾年內從原先的商業模式修正,將最初無限制的計畫改成分級會員制,而後又在2018 年時轉變為點數系統。

Today, ClassPass members can pick from a catalog of more than 5 million fitness and wellness experiences available for booking each month, including gym time, classes such as yoga, strength training, Pilates, and indoor cycling, and wellness experiences such as massages, meditation and cryotherapy. In the past 18 months, the company has been on an expansion tear, going from four to 28 countries. It now boasts more than 30,000 boutique studio, gym and wellness partners.

現在ClassPass 的會員每個月可以從超過五百萬個健身與健康相關課程中選課,健身課程包含瑜伽、負重訓練、彼拉提斯以及飛輪等;而健康管理則有按摩、冥想 與冷凍療法等。在過去18 個月中,ClassPass 來到擴張階段,服務從4國增加到28國,現在 ClassPass 與超過三萬家健身工作室及健身房、健康管理中心合作。

The 650-person company announced that they intend to use their new investment led by L Catterton and Apax Digital, with additional participation by existing investor Temasek, to further accelerate international growth, particularly in Europe, and the scaling of their corporate wellness program.

這家有650人的公司宣布,將會利用CattertonApax Digital的投資和現有投資者 Temasek的資源,加快國際市場成長,尤其是歐洲部分,在健康管理課程的合作也 會擴大。

"We're a very mission-oriented company, dedicated to helping more people around the globe get active while also using our powerful tools to help small fitness businesses thrive," said ClassPass founder Payal Kadakia. "We were the original fitness marketplace, and our members have stayed with us as we've continued to evolve, expand and offer new experiences."

ClassPass創辦人Payal Kadakia表示:「我們是任務導向的公司,致力於幫助全球更 多人動起來,同時利用我們強大的工具,讓小型健身企業能夠存活。我們還是原本 的健身市場,而我們的會員跟著我們一起前進、擴張並提供他們新的體驗。」

* 註:Unicorn「獨角獸」是美國風險投資者 Aileen Lee 在 2013 年提出的概念,代表市面上估值達10億美元的公司。因當時新創企業能達市值 10 億美元的機率非常低,便以獨角獸帶出「非常稀有」的含 義,後來被媒體大量運用。


編輯/英語島編輯部

本文收錄於英語島English Island 2020年03月號
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