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Jamie Oliver在Radio Times是這麼說的:
"I admit I haven't succeeded, mainly because I haven't single-mindedly gone for it. In Britain, eating well and feeding your kid right and being aware about food is all considered very posh and middle class, but the reality is that in most of Europe some of the best food comes from the poorest communities. Our harder-to-reach poorer communities are suffering more."
Jamie Oliver在2005年推動這項計畫,他看到英國中小學的營養午餐充斥著垃圾食物,對孩童健康造成影響,他提出健康菜單,希望透過均衡的飲食改善孩童的飲食習慣,然而,吃慣垃圾食物的學童並不喜歡這份菜單,許多學生紛紛改叫外賣。
現在,Jamie Oliver並沒有停下飲食革命的腳步,他將關注的重點放在「糖」,許多飲料裡含有大量的糖,攝取過量的糖對健康帶來的影響非常可怕,在他新拍攝的紀錄片中揭露了含糖食物及飲料所帶來的疾病,像是第2型的糖尿病。