【News Takeaway】2023年票房教訓：觀眾尋求慰藉、忽略奇觀

2023 Box Office Lessons: Audiences Sought Comfort, Skipped Spectacle

2023年票房教訓：觀眾尋求慰藉、忽略奇觀

來源：The New York Times
難度：4.5
閱讀時間： 5 mins

2023年全球電影票房反映出的觀眾口味，與傳統預期的似乎不同。超級英雄失去吸引力，而《芭比》竟橫掃全球14.4億美元票房成為冠軍。以新鮮視角呈現過去的懷舊作品越來越受歡迎，好萊塢變革是否已來臨，觀眾期望更多情感共鳴、娛樂和啟發，而非又一部表現弘大視覺奇觀的續集？

By Brooks Barnes

Hollywood's movie factories run on conventional wisdom — entrenched notions, based on experience, about what types of films are likely to pop at the global box office.
好萊塢的電影工廠依靠傳統智慧運轉——他們根據已有經驗總結出一套固定的邏輯，依此判斷哪些類型的電影可能會在全球票房中脫穎而出。

This year, audiences turned many of those so-called rules on their heads.
今年，觀眾們顛覆了許多這些所謂的規則。

Superheroes failed to excite moviegoers. In the meantime, the biggest movie of the year at the box office, "Barbie," with $1.44 billion in worldwide ticket sales, was directed by a woman, based on a very female toy and spray-painted pink — ingredients that most studios have long seen as limiting audience appeal.
超級英雄題材不再讓影迷們興奮。與此同時，電影《芭比》以14.4億美元摘得今年全球票房桂冠。這是一部由女性執導的影片，以一個非常女性化的玩偶為 原型、噴漆式的亮粉色為主題；這些元素長期以來都被大多數影視公司視為不受觀眾青睞的。

"Without question, change is afoot," said David A. Gross, a film consultant. "Moviegoers seem less interested in being overwhelmed with spectacle and saving the universe than being spoken to, entertained and inspired."
電影顧問大衛·格羅斯（David A. Gross）表示：「毫無疑問，我們正在經歷變 革。影迷們似乎對宏大的視覺奇觀和拯救宇宙的戲碼不太感興趣了，反而更希 望所看電影能讓他們產生共鳴、感受樂趣、獲得啟發。」

People reach for nostalgia in times of stress, and movies that reminded audiences of the past — while also managing to feel fresh — have been succeeding.
人們在壓力大的時候往往會懷舊，而那些能夠讓觀眾在回憶過往的同時不失新 鮮感的電影，成績斐然。

For the past decade, Hollywood has kept audiences interested in sequels by making each installment more bloated and often nonsensical than the last. Bigger! Faster! More! That strategy may need rethinking — it's just too expensive. Increasingly, franchise sequels and spinoffs need to feel fresh to succeed.
在過去十年裡，好萊塢為了保持觀眾們的興趣，將每一部續集都拍得比上一部 更臃腫、而且往往更荒謬。更大！更快！更多！現在他們可能需要重新審視這 種策略，因為這樣太奢侈了。電影系列續集和衍生作品也越來越需要依靠新鮮 感來獲得成功。

今年全球票房排名前三的電影:《芭比》(14.4億美元)、《超級瑪利歐兄弟電影版》(13.6億美元)、《奧本海默》(9.5億美元)。

1. spectacle 壯觀景象

The fireworks display over the city was a spectacular spectacle.
城市上空的煙火表演是一場壯觀的景象。

2. conventional 傳統的

例. The wedding followed conventional traditions and customs.
婚禮遵循傳統的慣例和習俗。

3. entrenched notion 根深蒂固的觀念

The entrenched notion that success is only measured by wealth needs to be challenged.
成功只能通過財富才能衡量，這種根深蒂固的觀念需要受到挑戰。

4. pop at the global box office 全球票房暴漲

5. turn something on its head 徹底顛覆某件事情

The discovery of a new planet turned our understanding of the solar system on its head.
一顆新行星多發線徹底顛覆了我們對太陽系的了解。

6. fail to do something 未能......

Despite his efforts, he failed to convince them to change their minds.
儘管努力了，他未能說服他們改變主意。

7. moviegoer 常看電影的人

8. (somebody) see (something) as (doing something) 在某人看來，某事會起到某種作用

Many see volunteering as a way to make a positive impact on their communities.
許多人認為志工服務是對社區產生正面影響的一種方式。

9. be afoot 正在發生(be happening)

Changes are quietly afoot in the company's management structure.
公司的管理結構正在悄然發生變化。

10. less interested in doing A (than doing B) 對一件事的興趣少於對另一件事的興趣

She is less interested in studying math than exploring art.
比起對藝術的探索，她對研究數學的興趣不大。

11. being spoken to 被......共鳴

The powerful lyrics of the song resonated deeply with those who felt they were being spoken to.
這首歌有力的歌詞深深引起了人們共鳴，他們覺得歌詞說得就是自己。

12. reach for nostalgia 努力追求懷舊

The film's soundtrack deliberately includes songs from the '80s to reach for nostalgia.
電影的原聲帶刻意包含80年代的歌曲，以追求懷舊感。

13. sequel 續篇，續集

The highly anticipated sequel to the blockbuster movie will be released next year.
那部備受期待的電影續集將於明年上映。

14. installment 部分 (part)

The novel is divided into several installments, each building up the suspense.
這部小說分為多個部分，每一部分都增加了懸疑感。

15. bloated 膨脹的，臃腫的

After the holiday feast, she felt bloated from overeating.
假期大餐後，她因暴飲暴食感到肚子脹。

16. nonsensical 荒謬的

The argument presented was nonsensical and lacked logical reasoning.
所提出的論點荒謬無理，缺乏邏輯推理。

17. franchise 系列電影

 The movie franchise includes multiple films with interconnected storylines.
這個電影系列包括多部劇情相互關聯的電影。

18. spinoff 衍生劇

 The popular TV series has a spinoff that focuses on one of the supporting characters.
這部受歡迎的電視劇有一部衍生劇，講述其中一個配角的故事。

史嘉琳《英語思維50講》每個人的英語基本功，看課程

加入Line好友