後疫情時代全球電子商務特點

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疫情影響之下，相比全球其他國家的經濟下滑，台灣受到的影響不算太大。這是這是一份依據《 2020年全球電子商務報告》整理出的簡潔重點。全球電子商務市場今年整體下滑，但是根據不同產業類型和地區，卻有不同的趨勢。比如因為實體店關門或者出於對感染的憂慮，電子商務零售業反而在這段期間增長，以及手機產業銷售在德國和英國大增。報告還解釋了亞馬遜銷售在加拿大等國家增長為什麼比較少，以及今年中國將超過美國成為全球最大的零售市場。

Ecommerce sales will decelerate this year globally but there may be success in certain national markets

By Alexandra Samet

來源：@ Business Insider 

Ecommerce has been a bright spot among retail channels during the coronavirus, as consumers became reliant on digital transactions amid physical store closures and fear of infection. However, the impact on ecommerce retail spending has not been felt evenly across the world.

在冠狀病毒期間，電子商務一直是零售通路中的一個亮點，因為消費者在實體店關閉、擔心感染的情况下開始依賴數位交易。然而，全球各地電子商務零售支出的影響並不均勻。

Keyword：

Ecommerce電子商務（n.）the buying and selling of goods and services over the internet

However, how to make e-commerce intelligent and the customers more satisfied remains a big issue.

digital transactions數位交易（n.）an act of buying or selling something or sending money electronically, especially over the internet

Customers find electronic banking very convenient because they can use digital transactions.

Asia-Pacific and North America have lead the regional totals for brick and mortar and eccomerce sales, followed by Western Europe. Due in part to China’s dominence, Asia-Pacific has gained a significant lead in ecommerce with 62.6% share, over North America and Western Europe, who are expected to have shares of 19.1 and 12.7, respectively.

亞太地區和北美地區在實體店面和電子商務的銷售總額居區域首位，其次是西歐。由於中國經濟優勢，亞太地區以62.6%市場率在電子商務取得重要領先，超過北美和西歐，而這兩個國家的市場佔有率預估分別為19.1%和12.7%。

While some regions experienced tremendous growth in certain sectors of retail, we have adjusted our ecommerce estimates down to 3.914 trillion, as the deceleration of global retail in 2020 has surely impacted overall global retail sales. 

雖然某些地區在零售行業取得巨大增長，但電子商務總額下修為3.914兆美元，歸咎於2020年全球零售業的急速衰退，勢必影響全球整體銷售總額。 

Keyword：

decelerate減速（v.）to reduce the speed that a vehicle is travelling at

Economic growth has decelerated from 4.5% in the first quarter to 3% in the second.

In the Global Ecommerce 2020 Report, eMarketer explores where certain countries and regions are expected fall in respect to retail ecommerce sales, how the pandemic has shaped our estimates, and how ecommerce will fair both globally and nationally for the remainder of the year.

在《2020年全球電子商務》報告中，eMarketer探討及預計哪些國家和地區的零售電子商務銷售額將下降、大流行如何影響估計值，以及電子商務如何在今年剩下的時間裡達到全球和全國的公平。

Keyword：

retail零售（n.）the activity of selling goods to the public, usually in shops

Christmas will not be enough to save the retail industry. 

Here are some key takeaways from the report:

以下是報告中的幾個關鍵要點: 

1. Germany’s mobile sales are growing faster than ever and more than half of UK ecommerce sales will comes from mobile - specifically smartphones. However, some areas like France are expected to see growth but it will be fairly small compared to overall ecommerce sales.

1.德國的手機銷售增長速度比以往任何時候還要快，甚至超過英國一半以上、特別來自智能手機的電子商務銷售。不過，例如法國等其他地區預計將出現增長，但與整體電子商務銷售相比，增長幅度相當小。

2. While leading eplatforms like Amazon saw in uptick in ecommerce sales during the pandemic, slower delivery times in countries like Canada, allowed other retailers to claim greater shares. 

2. 雖然亞馬遜等領先的電子商務平臺在疫情間出現銷售額上升，但加拿大等國的運貨時間較慢，使其他小零售商能獲得更大市佔率。

3. In countries like the US and France, ecommerce has been revised upwards due to account for a boost from the pandemic. But brick-and-mortar has been downgraded to account for demand shock, an unprecidented shift towards digital buying, and antnicpated challenges as physical stores gradually recover from closures and interruptions to cash flow and supply chains.

3.在其他像美國和法國的國家中，因為疫情影響，電子商務銷售額預計將上漲。但實體店的銷售額將因為需求衝擊而下調，意外轉向「數位購賣」，而實體店面臨的挑戰，則是從被迫關閉或中斷的現金流和供應鏈中漸漸恢復。

4. China will surpass the US as the world’s largest retail market this year. Latin America won’t be as lucky as the coronavirus further aggrevated their previous economic struggles, causing a great decline in foot traffic as consumers were forced to prioritize essential items. 

4.中國今年將超越美國成為全球最大的零售市場。拉丁美洲將不會那麼幸運，因為冠狀病毒影響進一步加劇已存在的經濟鬥爭，導致導致人流量大幅下降，因此消費者被迫優先考慮購買必需品。 

5. Digitally booked home delivery and click-and-collect options have grown in the UK, but some of their retailers won’t survive. The news is better for the US, where most retailers are expected to extend their ecommerce success.

5.在英國，數位預約送貨和點擊付款的選擇已增加，卻也導致他們的某些零售商將無法生存。這個消息對美國更為有利，預計美國多數零售商將擴大其電子商務的銷售額。 

文選／Joy Lu

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