【News Takeaway】我們不再像以前一樣常在社交媒體上發文了。是吧?

We Aren't Posting on Social Media as Much Anymore. Will We Ever?

來源:The Wall Street Journal
難度:3
閱讀時間: 3

By Cordilia James


越來越多的人選擇保持觀望態度,不再頻繁在社交媒體上發布內容。這種潛水心態在當今社會已經變得十分普遍。調查顯示,使用者認為不實資訊、不良內容以及機器人的泛濫,是導致社交媒體狀況惡化的原因之一,也讓他們感到精疲力盡。調研公司高德納估計,在未來兩年內,將有50%的使用者放棄或顯著減少他們在社交媒體上的互動。

Lots of people log in to social media every day. Fewer and fewer are actually posting. This lurker mentality is widespread.
每天都有許多人登錄社交媒體,但真正發布動態的人卻越來越少。如今這種「潛水」心態十分普遍。

In a survey conducted in the U.S. this summer, research firm Gartner found more than half of respondents believed the quality of social media has declined in the past five years. They cited misinformation, toxicity and the proliferation of bots as reasons it has gotten worse.
2023 年夏天,美國研究公司高德納(Gartner)展開了一項調查,結果發現一半以上的受訪者認為社交媒體的品質在過去五年裡有所下降。他們認為,錯誤的資訊、有毒的資訊和泛濫成災的機器人是社交媒體品質下降的原因。

Users are also choosier about what they post online. Recent events, such as the Israel- Hamas war, have made users hesitate before sharing their views publicly for fear of retribution and judgment, says Pamela Rutledge, director of the independent Media Psychology Research Center.
使用者對於自己在網路上發布的內容,也變得更加挑剔。獨立媒體心理研究中心 (Media Psychology Research Center)主任潘蜜拉·魯特萊奇(Pamela Rutledge)說道,最近發生的事件,比如以色列與哈馬斯之間的戰爭,讓使用者在公開分享自己觀點時猶豫不決,這是因為他們害怕報復和他人的指指點點。

Even in less divisive areas, users say they have grown exhausted. Gartner estimates that 50% of users will either abandon or significantly limit their interactions with social media in the next two years.
即使在觀點分歧較小的領域,使用者表示他們也已經精疲力盡。高德納公司預計,在未來兩年內,50%的用戶將放棄或大幅減少自己在社交媒體上的互動。

Shantae Mann, 36, doesn't really feel a need to post regularly. She only posts for certain events, like her children's birthdays, or a big trip. "It is nice to have pictures so you can remember the moments," she says, "but for me it's just like, being more in the moment."
36 歲的桑坦·曼(Shantae Mann)覺得自己沒有必要經常發文。她只為了一些特定事件更新動態,比如小孩的生日,或著一次重要的旅行。「分享一些照片滿好的,這樣你就能記住那些時刻,」她說道,「但對我來說,我更想要活在當下。」

Key Words:

1. lurker 潛伏者

Online forums often have lurkers who read discussions but rarely participate.
線上論壇通常有一些潛伏者,他們閱讀討論但很少參與。

2. conduct 進行

The journalist was assigned to conduct an inquiry into the corruption allegations.
那位記者被指派對貪污指控進行調查。

3. respondent 受訪者,應答者

In a research study, it's essential to protect the confidentiality of respondents.
在調查研究中,替受訪者保密性非常重要。

4. participant參與者

The conference welcomed participants from diverse backgrounds and professions.
會議歡迎來自不同背景和職業的與會者。

5. decline 下跌,下降,下滑

The stock market experienced a decline due to economic uncertainties.
由於經濟不確定性,股市出現了下跌。

6. cite something as a reason 認為......是......的原因

She decided to resign and cited personal reasons for leaving the job.
她決定辭職,並提出了離職的個人原因。

7. misinformation 誤傳消息,誤報消息,錯誤消息

Social media platforms are often criticized for spreading misinformation.
社交媒體平台經常因傳播錯誤信息而受到批評。

8. toxicity 毒性

Recognizing the toxicity of a relationship is essential for one's well-being.
認識到一段關係的毒性對個人的幸福至關重要。

9. proliferation 激增

The proliferation of smartphones has transformed communication worldwide.
智能手机的普遍已經改變了全球的通訊方式。

10. choosy 講究的;挑三揀四的

The chef is quite choosy about the quality of ingredients used in his dishes.
主廚對菜肴所用的食材品質要求很高。

11. hesitate 遲疑,猶豫,患得患失

When faced with a difficult decision, he tends to hesitate before making a choice.
在面臨艱難抉擇時,他往往會猶豫不決。

12. retribution 嚴懲;報應

The legal system aims to ensure justice and not just seek retribution.
法律制度的旨在確保正義,而不僅僅是尋求報復。

13. divisive 分裂的;造成不合的;有爭議的

The controversial policy proved to be divisive, causing disagreement among citizens.
事實證明,這項有爭議的政策造成了分裂,引發了公民之間的分歧。

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