回首頁
「服務他人是你住地球應該付出的租金。」– 穆罕默德‧阿里 (拳擊手)
"Service to others is the rent you pay for your room here on earth." -- Muhammad Ali, Boxer
文章搜尋
最新消息
英語島Newsletter
天天閱讀英語島,在這裡感知世界,汲取英文的養分。
 

昔日的瘋狂精神

Reviewed by Max Power 

Mad Men is a show about advertising and Public Relations (PR) geniuses of the 1960s, grounded heavily in the philosophies, trends, and experiences of the decade. The story constantly outdoes itself and is defined from start to finish by its brilliant cinematography, flawless acting, and crisply logical writing that always observes the principles of societal interaction. This and many other excellent things await you in time spent with Mad Men. 
廣告狂人是一部講述1960年代的公關廣告業天才,整部片描述大概十年的哲學觀點、當代潮流與歷史經驗。劇中從開始到結尾,靠著一流的攝影、完美的演出、清晰反應當代社會的劇本,讓這部片不斷超越自己。這些層面還有許多卓越的表現都等著你花時間看看《廣告狂人》。 

重溫社會變遷與時代軌跡 
Mad Men draws a lot of attention to how much society has changed and how aware we are of that. Anyone who works in fields that require influence or marketing will find the ideas of the industry openly at play in the story, which uses the lens of advertising to show us social history. Mad Men shows us how different women's expectations about life were in the 1960s, in addition to how they were commonly treated and viewed in business. We are shown how vile, commonplace, and accepted racism was at the time, as well as many other often forgotten challenges of the time period. Gorgeous, meticulous shots and directing filled with metaphor and depth define our view into this often forgotten era. 
在行銷或是需要靠影響力產業吃飯的人,會發現片頭一開始就有行銷的味道,運用廣告鏡頭揭示了角色們的過去。《廣告狂人》讓我們看見1960年代女性對於人生的期待各有不同,也刻畫了當時職業女性如何被看待、讓人不舒服的種族主義被普遍接受,以及其他許多歷史上被遺忘的挑戰。細緻而優雅的運鏡與導演手法充滿了深度和隱喻,切入這個我們經常遺忘的時代。 

古今交織的時代 
Mad Men's characters are constantly limited and challenged by the societal views of morality and proper behavior that have come a very long way, and changed massively, since the 1960s. The show takes pleasure in illustrating this with razor sharpness. The main characters are each designed to show us many different layers of 1960s American society. Attitudes and norms commonly held in the 1960s are repeatedly called into sharp focus -- particularly racism, feminism, adultery, the social attitude towards homosexuals, and antisemitism (social hatred and judgment of Jewish people, a freakishly common fixture in America at the time and still sometimes today). 
1960年代社會的快速變遷,劇中角色的命運都受社會價值觀、道德觀、適當言行所限制,也備受挑戰。觀眾可以感受到極為精巧的敘事手法,每一個主要角色都揭露當時美國社會的不同面向,聚焦在當時社會的態度與規範,特別是種族主義、女性主義、外遇行為、同性戀議題、反猶太主義(可怕的是當代的美國,對於猶太人的態度,還是部分帶有社會仇恨和負面評價)。 

精簡台詞引出深層含義 
Mad Men has sharp, well-written dialogue that suits its dark, progressive stories. Through the defining presence of the era's prejudices, ideals, and the related social revolutions, Mad Men focuses on questions of identity, social presence, and personal grace. Its stories often relate in terms of PR and public perception, which establish parallels in our own methods of crafting our identities. We come to see how "PR" is a constantly present force in our lives, even in terms of our own social decisions. Witty dialogue showcases some of the most truly progressive content on television. The characters smoke so constantly that it shows us not only the characteristics of the era but the horror of our species' own health choices in bygone days. 
從定義過去時代的偏見、理想社會,連帶的社會革命,《廣告狂人》著重在身份認同、社會的存在感、人的良善,故事經常和公共關係與大眾觀感有關,這也構築起人在構築自我的方法有異曲同工之妙,妙語如珠的對話充分展現了戲劇性的情節,成天在吸煙的角色不單象徵著那個時代的性格,還代表昔日人們能開始掌握健康而產生的恐懼。

一面投射慾望的鏡子 
Watching Mad Men, the viewer is given a clear picture of where modern marketing culture has its roots. The characters' views of themselves and ways of interacting with the world are always shown in parallel with the everyday business of 1960s marketing and ads. One will come away from Mad Men educated about how advertising functions, what American culture was in the 1960s, and where modern American culture comes from. Mad Men has a tremendous ability to show protagonists fighting against cultural norms in the "run-up" to the counter-cultures that have come to define the modern United States, as well as showing us how they relate to our own stories in the present and, lest we forget, why those battles were fought. 
這部劇清晰地交代了現代行銷文化的歷史脈絡,每個角色對於自己的認同、社交互動都呼應了1960年代廣告行銷界的生態,看完它會了解廣告是如何運作、60年代的美國社會以及現代文化又是怎麼來的。《廣告狂人》有著巨大的影響力,不但展現形塑現代美國的反文化運動浪潮前,社運分子如何對抗著文化規範,同時也讓歷史與每個現代人的故事都能有所共鳴,好讓世人記得這些抗爭是為何而戰。 

《廣告狂人》必學單字
1. 
agency 廣告公司 
2. 
drop by 順道拜訪 
3. 
deal with 處理 
4. 
account 客戶、案子
5. 
a hundred bucks 很狼狽 
6. 
ad man 廣告人 
7. 
Madison Avenue 麥迪遜大道 
8. 
It’s toasted. 烘焙過的 

 


本文摘錄自一張圖搞懂 美劇無字幕料理 2019年02月號
訂閱雜誌

 

 

加入Line好友