最受歡迎的寵物保健食品是…大麻?
Wellness has come for your pets
現代人遇到疑難雜症,包含寵物的各種不自然反應,很可能第一個步驟是上網找解答。這給了寵物補品廠商直接接觸客戶的機會,投放數位/社群廣告,吸引千禧世代創造6億美金的年度消費。
Millennial dog people are pumping hundreds of millions of dollars into the pet supplement industry, which in 2018 had an estimated value of around $636 million, according to an April 2019 report from market research publisher Packaged Facts.
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The American pet product industry, which is reportedly worth $75 billion, has become such a gold rush that there’s even a summit for venture capitalists and corporate buyers to connect with pet product startups.
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Pet food is one of the food sector’s fastest growing segments, according to an annual report from Global Industry Analysts, Inc., and is projected to reach nearly $35 billion by 2024. And the category of pet supplements — from fish oil to probiotics to special breakfast treat — has grown year over year for the past five years, according to Packaged Facts.
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Take glucosamine regimen. Glucosamine started out as a human dietary supplement for joint health decades ago, and trickled over into canine health over the last decade, but only attained mainstream popularity among dog owners in recent years.
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The CBD chews purported to soothe a dog’s anxiety, the gut health products you can order custom-tailored to your border collie’s microbiome, the personalized pet meds delivered to your door — these things have crept from niche corners toward the mainstream; from products you’d seek out at vet clinics or specialty stores to products you might consider subscribing to after seeing it on Instagram.
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On the spectrum of pet healthcare, there’s a pretty wide gap between “not great but probably fine” and “needs to go to the vet right now.” Supplements and other products of not-quite-mainstream “wellness,” both canine and human, attempt to fill this gap; to circumvent the barriers and costs of mainstream healthcare while still proactively protecting your pet’s health.
閱讀全文:Vox
閱讀時間:7min
關鍵單字
pet supplement:寵物補品
supplement中文翻譯是「補充品」,但在英文解釋中也強調「complete完整」的功能,讓前方主詞更「完整」的意思。美國醫療體系的建構方式與台灣不同,因為醫療費用高(人力也貴),一般人更看重「保健」的勝於「看病」,所以補品產業(或健康產業)在美國是一大產業。
glucosamine:葡萄糖胺
根據行政院衛生署的藥物食品簡訊第297期
國外含葡萄糖胺成分製品管理規定不一,美國直接列屬於補充性食品(dietary supplement),在德國則以專業醫療人員指示藥品管理,都不以處方藥品管理。在台 灣可就沒這樣單純,除了安全療效的考量之外,當然跟國人的用藥行為也有關係。
CBD chews:含大麻二酚的寵物食品
CBD大麻二酚,大麻提取物的一種,許多人宣稱其擁有緩解肌肉疼痛、焦慮、關節炎等等的功能。目前美國各州正逐漸合法化,許多食品產業皆密切關注,包括可口可樂,據BBC報導「2022年將達到220億美元」。
編輯/ 英語島編輯室
本文收錄於英語島English Island 2019年9月號
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