Candy Crush 執行長澄清：玩遊戲不會上癮

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Are you embarrassed to admit you play Candy Crush Saga for way too long each day? No worries — you don't have an addiction, per a rep from King, the game's maker. Senior executive Alex Dale recently appeared before a UK Commons committee looking into addictive tech and said 3.4% of daily users spend at least three hours on Candy Crush. But no one should worry too much about addiction, he says.

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"Among 270 million (monthly) players, we have between two and three contacts a month from people concerned about having spent too much money or time on the game. It is a very, very small number," he said. Dale also said people who tend to play most have time to burn, like the elderly or those who are recovering from sickness or injury.

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The chair of the committee, however, said King shouldn't rely on consumer self-reporting to determine whether they're addicted. Whether you want to call players' penchant for the game an addiction or unrepentant happiness, as Dale does, it's lucrative for King: earlier this year, all Candy Crush games brought in $1.5 billion in 2018, or an average of $4.2 million a day.

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But what of over-the-top individual spending, like one guy Dale mentioned who spent $2,600 in one day on the game's gold bar currency?  Dale told the Commons committee that was a completely "rational" decision, since the player bought the gold bars on sale and then used them in the game over a stretch of seven months.

Vocabulary

penchant (adj)
a strong liking to do something

unrepentant (adj)
not feeling bad for doing something

lucrative (adj)
able to make a lot of money

self-report (v)
to tell others about what you are doing

over a stretch of… (phrase)
for a certain period of time

導讀人：Riley Bilgo

擅於教授語言學相關知識，教學強項包括簡報、面試準備、聽力和寫作。

 本文收錄於英語島English Island 2019年8月號
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